Marine Serre marks the return of the parade with an exhibition at the museum – WWD


For her first show since the start of the coronavirus pandemic, Marine Serre took over the contemporary art foundation Lafayette Anticipations with an ephemeral exhibition that explains how she makes her “regenerated” clothes.

In a series of workstations, batches of vintage clothing are sorted, cut and sewn into his iconic designs, some of which are available for sale in a pop-up store on the site, which recently hosted the city’s first art exhibition. Belgian designer Martin Margiela, the original master of rescue.

The “Hard Drive” exhibit, open to the public free of charge for two days, takes visitors through atmospheric sets featuring salvaged furniture, and culminates in a section featuring pirated reproductions of Old Master paintings. Think “Girl with a Crescent Moon Print Scarf” instead of “Girl with a Pearl Earring.”

“I thought it was important to focus on the clothes themselves. What is it? How is it made? How is it sewn? What is the procedure?” Serre explained ahead -first.”Being able to show it in a museum shines a light on the craftsmanship behind the fashion.”

It also helps explain clothing price tags. Although Serre has worked hard to reduce the cost of his clothes, a limited-edition locally produced t-shirt will cost 390 euros, while jeans in his crescent print cost 890 euros. Visitors can also refresh their favorite clothes with the house’s distinctive logo.

The designer is fleshing out her line of accessories, with the launch of a mainstay handbag that combines an unsold leather base frame with recycled materials that will change with each season. She also features a shoe with a sculpted heel that leaves a crescent moon imprint.

The show began with Iranian-Dutch musical artist Sevdaliza calling for a minute of silence in solidarity with “victims of injustice and war”. For her student fall collection, Serre channeled punk and raver influences with items like coats pieced together from tartan scarves and houndstooth wool, a maxi dress and cape pieced together from t- grunge shirts and a goth tattoo print bodysuit.

She brought home the individuality of the looks with a truly diverse cast: models of different ages, races and body types, some with colorful spiked hair and makeup that nodded to the crowd. punk idol Jordan Mooney. There was a rich range of outerwear, from a cocoon-like hoodie in Provençal quilted fabric, known as boutis, to full-on looks in a patchwork camouflage print.

Meanwhile, devour-velvet robes that covered the face, and were accessorized with dripping silver chain headpieces, combined romance with edge. “I think all of these undercurrents represent a form of rebellion,” Serre explained. “We lack imagination today, and imagination is what can save us from depression.”

Part of the proceeds from the pop-up will be donated to Médecins Sans Frontières to support its efforts in Ukraine. Despite the relentless diet of bad news, Serre wants to believe in a better world. “We must continue to fight for freedom, even more so today,” she said.


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